Live Mas Scholarship Program
Scholarship Sponsored by Taco Bell Foundation
Quick overview
- Application period: October 14, 2025 through January 6, 2026 (deadline: 5:00 PM PST)
- Selection window: January 7, 2026 through April 21, 2026
- Award notifications: on or about April 21, 2026
- Total scholarship funds available in 2026: up to $14.5 million
Who may apply
The Live Más Scholarship is available to applicants who meet all of the following requirements:
- Legal resident of one of the 50 United States or the District of Columbia, or the dependent child of an active-duty member of the U.S. armed forces
- Age 16 through 26
- Either planning to apply for (pending receipt of a high school diploma or GED) or currently enrolled in an accredited post–high school/post‑secondary program (examples: two‑year, four‑year, vocational‑technical, or trade programs)
See the Terms & Conditions for full eligibility details.
Returning scholars / Renewals
- You may renew your scholarship up to three (3) times while you remain eligible.
- Renewals are not automatic — you must reapply using the invitation code you are sent.
- Renewal award amounts may differ from previous awards.
- The 16–26 age limit does not apply to Renewal applications.
For more information, consult the Terms & Conditions or the Live Más Scholarship Renewal Program page.
How to submit your application
Provide one (1) original response in only one of these formats:
- Video: 30 seconds to 2 minutes, or
- Essay: 250–500 words (you may include a single photo that represents your passion)
What to address in your response
- New applicants: Your submission should cover (1) the passion you’re pursuing and how you are actively pursuing it, (2) the impact you want to make, and (3) how you demonstrate the spirit of Live Más in your daily life. Live Más reflects taking an unconventional route to your goals—defying expectations, transforming curiosity into bold action that uplifts others, while remaining true to yourself.
- Renewal applicants: Your submission should cover (1) how your passion has developed or changed since your most recent Live Más Scholarship, (2) the difference you have made or aim to make through your passion or career path, (3) how your education has helped you pursue your goals, and (4) how you continue to live out the spirit of Live Más in everyday life (see description above).
Submit your application online at TacoBellFoundation.org during the application window. For assistance, email: tacobell@mykaleidoscope.com.